Westfalia
SJUMO
SJUMO is een premium beddengoed merk dat draait om één ding: een nacht die aanvoelt als luxe. Van hoeslakens en dekbedovertrekken tot kussenslopen, slaapmaskers en badjassen, allemaal in ultrazachte materialen als Tencel en gerecyclede microvezel. Leuk detail: de naam komt van het Franse jumeaux, oftewel tweeling, een knipoog naar de tweeling die het merk oprichtte.
Voor SJUMO verzorgen wij de social media content. Elk kwartaal draaien we een nieuwe reeks video's met modellen, zodat het merk het hele jaar door verse beelden heeft voor Instagram, TikTok en advertenties.
De uitdaging bij zo'n product is dat je zachtheid niet kunt filmen. Je moet het laten voelen. Dus werken we met rustige, tactiele beelden, warm licht en beweging die het textiel echt laat spreken. Geen harde verkoop, maar een sfeer waar je in wil kruipen.
Een van onze langstlopende samenwerkingen, en elk kwartaal weer een nieuwe kans om het merk verder aan te scherpen.
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Shoot informatie
Klant
SJUMO
Project type
Videografie
In bed met serie
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Uitleg video's
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Model shoot
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Actie
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